Thursday, September 15, 2011

Blog Assignment ONE: Summarizing How Corporations Target Children

For this blog, students are asked to summarize the main ideas and examples from Schlosser's chapter about food corporations and advertising. First, the blog will briefly introduce the text and author to readers. Then, students should be able to state the main ideas from the chapter at beginning of their blog. Studnets should be alert about defining how McDonald's believes advertising "works" in a psychological sense. Then students should be able to relate at least two more examples from the chapter that they believe best expresses the main ideas from the chapter (McDonald's history with Disney, the construction of Playlands, the influx of corporate food and texts into public schools, the personal politics of Ray Kroc and Walt Disney).

Since students are practicing "summary," they should be practicing paraphrase, objectivity, and accuracy (putting Schlosser's words into their words, trying to be neutral, and trying to represent his ideas faithfully). Students should direct their blog toward an outside audience of other students and faculty. This blog is very much "public" within the LaGuardia community. The blog should be between 250-400 words.

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